Improving website visitor experience

Few days earlier we’ve installed a great tool called Google Analytics. This will not only allow us to look at our stats in a different (and nicer) way, but will also give us a chance to see how well the visitors are guided though the site, why they come to us, where they come from, why they leave the website and where they leave the website. Although this tool does not analyse the website logfiles (instead, there is a javascript tracker, called Urchin tracker, installed on every page), the overall approach to the analysis of the browsing patterns is revolutionary and is unique from any other analysis tool on the web.

We’ll keep you posted on the results once we gather sufficient amount of data to be able to make good conclusions.


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